LG Electronic UK True HD Plasma and LCD Launch - Salt Events
Anagram was the sole technical supplier to Salt Events for the LG Electronics UK True HD plasma and LCD launch held in the 'Z' room, Truman Brewery, London.
The event was a trade exhibition, a presentation to the press and a launch party; all held in the same event space over two days. The party featured Lily Allen , celebrity Bobby Gillespie and MC Makita Oliver.
The design brief involved the creation of several themed zones within the space. These zones were used to display the True HD products and to host a set of presentations and after party. Anagram were responsible for the environmental design, which was based around a TV studio and incorporated plasma and LCD screens from LG's new HD range. High definition video footage and a two camera shoot were replayed across all screens. During the party a Green Hippo Hippotiser was used to play out constantly changing visuals onto the screens and provided a backdrop for the onstage performers.
Sound design featured a d&b Q1 line array driven by Midas and Yamaha desks with on stage sound from d&b MAX wedges.
Lighting incorporated both conventional and moving lights with Pulsar Chroma Strips inter spaced between the screens and around the set. Ivision RGB bricks were used to provide a lit step edge on this key set feature.